Step 1: Recognize the Shift
By 2026, the average person spends about 3.2 hours a day on their phone for entertainment—more than twice the 1.4 hours spent on traditional TV in 2016. It’s not just a longer time slot; it’s a different experience.
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By 2026, the average person spends about 3.2 hours a day on their phone for entertainment—more than twice the 1.4 hours spent on traditional TV in 2016. It’s not just a longer time slot; it’s a different experience.